AI Watermarking Won’t Stop Deepfakes (But Here’s What It Can Do)
A child’s drawing uploaded online can now be replicated by AI systems and transformed into professional artwork within seconds. A corporate executive’s voice from a quarterly earnings call can be synthesized to create convincing fake audio instructions to transfer millions of dollars. These aren’t hypothetical scenarios—they’re happening right now, and the technology creating them improves daily.
AI watermarking emerged as a potential solution to this crisis of authenticity. The concept is straightforward: embed invisible markers into AI-generated content that identify its synthetic origins, much like currency has embedded security features to prevent counterfeiting. Major …










